Your data is safe with us

Please find here DNA's data protection statement, how DNA collects and processess data, and other important information about privacy.   
 

Cookies in DNA services

Cookies

A cookie is a small text file that is stored on your device when you visit DNA's digital services or mobile applications. It's a numerical, anonymous identifier that will not damage your device or files, but helps us develop our services.

DNA may also use cookies and other similar technologies* to collect behavioural information from users of websites or mobile applications. For example, we may collect information about how, when and with which browser our services are used, which product highlights the user has clicked, or what is the operating system of the user’s device. We use this information to analyse the use of services and improve user experience, to tailor services or marketing communications on a user-by-user basis, and to measure the content and functionality of marketing communications. Cookies are also used to locate and fix technical problems. For example, we can identify browsers that return to the service and identify whether marketing messages have been opened and whether the online store has been accessed through them.

When you log into a DNA service, such as My Services, we may combine behavioural data generated from cookies with personal data you provide in accordance with the law. If you do not register and log into our services or arrive at the site via customer messages you receive, you cannot be identified by cookies only.

Read more about data protection at DNA.

* browser's local repository, application ID or device identifier.

Purposes of cookies

DNA mainly uses four different categories of cookies, which are presented below. Cookies enable us to develop better products and services and ensure the security of services, for example. The cookies used by DNA are session-specific, i.e. they expire when the user closes their web browser. In addition to these, there are persistent cookies that remain in the user's browser or device for a certain period of time or until the user deletes them. The validity of persistent cookies varies from a few months to a few years.

Essential cookies

Essential cookies are necessary for the operation of the site and cannot be disabled. They are typically used only when you perform actions on a page or service that create service requests: when you set privacy settings, sign in, or fill in forms. You can set your browser to block or alert you to these cookies, but some parts of the site may not work thereafter.

Measurement and analytics cookies

Analytics cookies allow us to calculate the number of visits and traffic sources so that we can measure and improve the performance of our website. They help us identify popular and less popular pages and how visitors navigate the site. All cookie information is collected anonymously. If you do not accept these cookies, we will not know when you visited our site.

Functional cookies

Functional cookies allow us to provide better and more personalised functionality, such as videos and real-time chat. Cookies may be set by us or by a third party; service providers whose services have been added to our website. If you do not accept these cookies, some or all of these features may not function correctly.

Advertising and social media cookies

These cookies have been placed on our website or services either by our advertising partner or by the social media provider we use. Through cookies, these companies can form a profile of your interests and will show you content that interests you as ads or social media content. This may also affect the content and messages you see on other sites. If you do not accept these cookies, you will not see targeted advertising on different websites and you may not be able to use social media sharing tools. Cookies recognise your browser and device.
 

Third-party cookies

In addition to the cookies set by itself, DNA uses third-party cookies in its digital services, such as cookies from advertising networks, social media, and measurement and tracking services. For third-party cookies, cookies are used, for example, to target and measure advertising on third-party websites. Targeting can be based on a user's past online behaviour in the browsers where our ads are likely to be of the greatest interest to the user. In targeting, we can also use data collected from websites outside DNA's digital services.

In digital services, DNA may use so-called social plugins, i.e. social media Like/Share buttons. The social plugin can recognise that a user who visits the services is logged into that social media service with the same browser, allowing the visited content of the page to be personalised. Social plugin services may collect data on the use of DNA's digital service in accordance with the definitions of their own data protection policies. DNA will not be disclosed such data without the user's explicit consent.

Third parties used by DNA


Adform.net collects and analyses behavioural data from DNA's digital services to target advertising and measure the effectiveness of advertising. Adform.net's data protection policy can be found here.

Adservices analyses the functionality of partner advertising when a user enters DNA's digital services. Adservice’s data protection policy can be found here.

Adtraction analyses the functionality of partner advertising when a user enters DNA's digital services. Adtraction's data protection policy can be found here.

Albacross collects and analyses behavioural data from DNA's digital services to target advertising and measure the effectiveness of advertising. Albacross's data protection policy can be found here.

Algolia produces the search functionality on dna.fi and collects data from the use of the search. Algolia's data protection policy can be found here.

Facebook collects data to analyse users' mobility between Facebook and DNA's digital services and to analyse the functionality of advertising. Facebook's data protection policy can be found here.

Frosmo collects and analyses behavioural data in DNA's digital services to target content in DNA’s services. Frosmo's data protection policy can be found here.

GetSocial collects and analyses data from social media content to measure the effectiveness of advertising and content. GetSocial's data protection policy can be found here.

Giosg collects and analyses data from chats on DNA's digital services pages. Chat conversations are not linked to this data. Giosg's data protection policy can be found here.

Google Ads analyses the functionality of search engine advertising when a user enters DNA's digital services. Google Ads' data protection policy can be found here.

Google Analytics is used to measure the use of DNA’s digital services, the effectiveness of marketing campaigns, and to produce statistical data. Google Analytics' data protection policy can be found here.

Google DoubleClick collects and analyses behavioural data from DNA's digital services to target advertising and measure the effectiveness of advertising. Google DoubleClick's data protection policy can be found here.

Google Optimize is a personalisation and A/B testing tool that collects and analyses behavioural data in DNA's digital services to target content in DNA’s services. Google Optimize's data protection policy can be found here.

Hotjar records the mouse movements and keystrokes of the user of DNA’s digital services and collects data to analyse users' activities on the sites. Hotjar's data protection policy can be found here.

Lianatech collects and analyses behavioural data from DNA's digital services to target email advertising and measure its effectiveness. Lianatech's data protection policy can be found here. 

LinkedIn collects information about the "Follow us" feature in DNA's digital services and collects and analyses data to target advertising. LinkedIn's data protection policy can be found here.

Mopinion collects and analyses data from questionnaires on DNA's digital services pages. Mopinion's data protection policy can be found here.

Readpeak collects and analyses behavioural data from DNA's digital services to target advertising and measure the effectiveness of advertising. Readpeak's data protection policy can be found here.

Siteimprove collects and analyses data from the use of DNA's digital services. Siteimprove’s data protection policy can be found here.

Twitter collects and analyses data from roaming and content sharing between Twitter and DNA’s digital services. Twitter's data protection policy can be found here.

YouTube collects and analyses data from the video viewings on DNA's digital services pages and to target advertising. YouTube's data protection policy can be found here.
 

Managing cookies

You may choose to manage the extent to which you consent to the use of cookies and the targeting of advertising. You can prevent the use of cookies by changing your cookie settings on DNA’s sites, changing your browser settings, using private browsing on our services, or using tracking protection tools. Please note that as a result of the deletion of cookies, some functionality of the services and websites may not be available to you.

If you don't want advertising to be targeted according to your interests, you can opt out of targeting via the link below. After opting out of targeting, you will be shown as many ads as before, but they haven't been selected based on your interests. You may choose to opt out of advertising targeting. Cookie settings.