The most satisfied customers as strategic objective
At DNA, the customer comes first; we place special emphasis on customer experience. We offer diverse telecommunication services to consumers, facilitating communication, security and entertainment. For companies we provide easily deployable and secure high-quality communications and network services. We aim to help our customers boost their productivity and succeed with ICT services. In 2016, DNA recorded a turnover of EUR 859 million and an operating profit of EUR 91 million. DNA Plc has more than 3.8 million mobile communications and fixed network customer subscriptions.
We make continuous investments in high-speed mobile networks and fixed-network broadband to support the customers’ growing use of subscriptions, devices and Web services – and to support an excellent customer experience. At the end of 2016, our 4G network reached over 99 per cent of the Finnish population. Also the 3G network reaches 99 per cent. We made significant investments in 4G technology in our mobile communications networks in 2016.
We are also Finland's largest cable operator and the leading pay TV provider in both the cable and terrestrial networks. DNA’s terrestrial TV network covers some 85 per cent of households in Finland. Some 600,000 households are connected to DNA’s cable network and the company boasts the widest selection of channels in Finland.
Quick and innovative, DNA continues to develop new and effective operative models and will be well equipped to operate on the market where competition is intensifying.
DNA employs 1,700 professionals, whose work is focused on customer experience in line with DNA’s strategy. DNA places special emphasis on continuous personnel development with the aim of having every task performed by a dedicated and qualifi ed person. DNA believes that employee satisfaction is of vital importance to the company’s ability to deliver high-quality customer service.