Society - DNA Plc
We promote digitalisation and competitiveness in Finland
As a telecommunications operator, DNA plays an important role in society as the provider of important communication connections and the agency maintaining critical infrastructure. Our objective is to provide top-grade and fast connections to society and solutions that enable digitalisation and the development of Finland's competitiveness.
We are committed to continuous business development, while considering the needs of our environment and the stakeholders. As a responsible operator, we provide high-quality service to our customers, are a good employer and a reliable and innovative partner.
We take the needs resulting from digitalisation and a changing age structure into account in society. Therefore, we continue our dialogue with our customers, suppliers, employees and other stakeholders, and will develop our operations to meet their needs and the changes of society.
Services for a changing society
According to its strategy, DNA will meet the growing demand for faster high-quality connections. We invest in a very competitive and cost-effective network and service platform infrastructure so as to meet the growing communications needs of consumers and society in general.
|Modern communications and entertainment services||In a digital society, there is a constant need for receiving and sharing data. DNA offers high-quality voice, data and TV services for communication, entertainment and work.|
|Fast and comprehensive networks||This growth is driven, among other things, by the growing supply and use of video, image and instant messaging services that benefit from the high speeds provided in modern networks. For its own part, DNA provides comprehensive high-speed connections by making significant investments in the construction, development and maintenance of its network infrastructure.|
|Pioneer in mobile work||As a pioneer in the promotion of digital and mobile work, DNA considers the changing service needs of working life, and develops smart solutions for data communication between devices.|
|Online safety of young users||For several years, DNA has also been guiding young users on safe use of the Internet and mobile phones.|
|Senior citizen’s service needs||Providing tailored services and smart solutions for senior customers as well as nationwide network coverage helps prevent the digital exclusion of senior citizens. DNA’s dedicated telephone service takes account of senior customers’ special needs.|
Significant investments to secure key communication connections
The high-quality, fast connection speeds are dependent on significant investments. Compared to many other fields, technology is very quickly replaced or updated. DNA's 3G and 4G LTE networks continue to extend all over Finland. From society’s perspective, such investments secure the future provision of competitive communications services. In 2014, the gross tangible and intangible investments made by Finnish telecommunications businesses totalled 660 million euros.
Individual users and businesses alike depend on reliable and fast Internet connections and online services. Many people use more than one internet-enabled device, and video especially is accessed anytime and anywhere. This adds to the broadband network load and means that telecom operators must keep updating and improving the network. By the end of 2016, DNA’s 4G network will cover 99 per cent of the population.
DNA actively involved in constructing a digital society
DNA considers stakeholder communication and feedback to be extremely important – we operate actively in order to develop the Finnish society. We take direct action and join our industry organisations in projects that promote digitalisation. We also communicate transparently with authorities and decision-makers about our views on regulatory issues that affect the development of our industry and business environment.
DNA engages in the work of associations and trade organisations, as well as the developments in safeguarding our industry’s interests. DNA is a member of various associations, including the Finnish Federation for Communications and Teleinformatics (FiCom), the Service Sector Employers (PALTA), the European Competitive Telecommunications Association (ECTA) and Groupe Speciale Mobile Association (GSMA). DNA is also a member of the Finnish Corporate Responsibility Network FIBS and Diversity Charter Finland.
DNA participates in the Green ICT working group set up by FiCom, the Finnish Federation for Communications and Teleinformatics. Members of the working group include telecommunications and information technology companies, which assess the impact of their operations. The project maps the services offered by ICT companies, in order to help other sectors improve their energy efficiency. We also engage in dialogue with non-governmental organisations.
DNA monitors responsibility in its entire delivery supply chain
DNA applies responsibility throughout the value chain from infrastructure investments and purchases to the final product and service delivered to the customer. We expect our partners to take economic, environmental and social responsibility into consideration in their operations. See DNA's Supplier Code of Conduct for more information.
DNA takes the schools in Espoo online
DNA is deeply involved in the digitalisation of the education department. DNA's customer, City of Espoo has been fast in introducing new ways of teaching. Espoo is one of the forerunners in utlising digital learning environments in Finland.
Inexpensive calls, high-quality networks and great coverage
In Finland, the prices of mobile calls are among the most inexpensive in the world, and we have high-quality networks with great coverage – regardless of the fact that Finland is one of the most sparsely populated areas in Europe. Read more about the prices of mobile calls from the comprehensive ITU report.
Since the early 2000s, when DNA entered the Finnish mobile communications market, it has played a major role in the development of mobile call prices. The set-up involving three competitors is one of the key factors that have led to a significant decrease in telecommunication prices since the early 2000s, while other customer prices have increased.