DNA as a company

The CEO and the Executive Team

DNA's Board of Directors appoints the CEO, whose duties are specified in the Limited Liabilities Company Act. The CEO independently attends to the executive management of the company according to the strategic guidelines, operational plans and general principles approved and confirmed by the Board of Directors. The terms of the CEO's employment are specified in a written CEO agreement.

DNA's CEO chairs the Executive Team. The Board of Directors appoint the members of the Executive Team. The team convenes regularly some four times a month. Additional meetings are organised when necessary. DNA Executive Team helps the CEO in the management of the Group.

Jussi Tolvanen

Education: M.Sc. (Econ)
b. 1978
With DNA since 2021

Main work experience

  • DNA Plc, CEO since 2021
  • Microsoft Ltd, Country General Manager Finland, 2018–2021 
  • Microsoft Ltd, Director, One Commercial Partner and Small, Medium & Corporate Customers, 2017–2018 
  • Microsoft Ltd, Director, Small and Midmarket Solutions and Partners, 2017
  • Avanade, Managing Director Finland, 2015–2017
  • Fujitsu Finland Oy, various director roles, 2011–2015
  • Hewlett-Packard, various manager roles, 2004–2011

Main positions of trust

  • LähiTapiola Keskinäinen Vakuutusyhtiö, Member of the Board since 2023
  • Marketing Finland, Member of the Board since 2018
  • FiCom, Member of the Board since 2018

Timo Kipinoinen

Education: M.Sc. (Econ.)
b. 1979
With DNA since 2019

Main work experience

  • DNA Plc, CFO, 2022–
  • DNA Plc, Senior Business Controller for Consumer Business, 2019–2022
  • Nordea Bank Abp, First Vice President, Executive Adviser for Personal Banking Finland 2017-2019
  • Nordea Bank Abp, First Vice President, Head of Retail Planning & Control Finland 2015-2017
  • Nordea Bank Abp, several roles: Head of Business Support in HR Operations, Management Partner for HR Operations, Head of Corporate Actions Finland, Chief Business controller, Business Controller 2004-2015

Pekka Väisänen
Senior Vice President, Consumer Business 

Education: M.Sc. (Econ)
b. 1966
With DNA 2003–2006 and again since 2007

Main work experience

  • DNA Plc, Senior Vice President, Consumer Business since 2009
  • DNA Services Ltd, Sales and Marketing Director 2007–2009
  • Oulun Puhelin Oyj, Business Development Director 2006–2007
  • Finnet Oy and DNA Finland Ltd, Sales and Marketing Director 2003–2006
  • Oulun Puhelin Plc, various roles 1996–2003

Main positions of trust

  • Kaleva Media Oy, Member of the Board 2017–2022 and Chair of the Board since 2022
  • Telenor Sweden, Member of the Board since 2022

Anna-Mari Ylihurula
SVP, Corporate Business

b. 1971
with DNA since August 2023

Main work experience

  • Elisa Oyj, Vice President, Corporate Customers, Operations/Customer Operations, 2013–2023

  • Elisa Oyj, Vice President, Corporate Customers, Customer Interaction Services, 2011–2013

  • Elisa Oyj, Vice President, Corporate Customers, Customer Service Solutions, 2008–2011

  • Elisa Oyj, Vice President, Strategic Customers 2006–2008

  • Elisa Oyj, Several manager-level positions 2000–2006

  • ISS Suomi Oy, Regional Director, 1998–2000

  • ISS Suomi Oy, Sales Manager 1996–1998

Key positions of trust

  • Helsinki Region Chamber of Commerce, board member, 1/2023–
  • Helsinki Region Chamber of Commerce, ICT Committee 2018–, Chairman 2022–

Sari Leppänen

b. 1969
Education: PhD, Computer Science 
With DNA since 2023

Main work experience

  • DNA Plc, CIO since 2023
  • Aktia, Executive Vice President, CIO, 2021–2023 
  • 3 Step IT Group, Group CIO & DPO, 2017–2021
  • Telia Group Technology, Vice President of Global Architecture, 2014 –2015 
  • TeliaSonera BroadbandHead of Applications & Services Architecture, 2013–2014 
  • Nokia Oyj, multiple positions in different units (Nokia Telecommunications, Nokia Research Center, Nokia SW & Services, Nokia Smart Devices) 1995–2012

Key positions of trust

  • Board member, Digia 2022–
  • Board member, Koherent Oy (deep tech family startup), 2019–
  • Member of VTT Advisory Board for ICT & Electronics Industry 2016–2017 

Bjørn Taale Sandberg

Education: M.Sc. (Computers), Master of Management
b. 1964
With DNA since 2022

Main work experience

  • DNA Plc, CSO since 2022
  • Telenor ASA, Senior Vice President and Research Director, 2012–2022
  • Telenor ASA, Vice President Competition and Customer Research, 2010–2012
  • AeroMobile Ltd, Managing Director and then CEO, 2007–2010
  • Telenor Pakistan, Chief Marketing Officer (CMO), 2004–2006
  • Telenor Mobile Communications, Executive Vice President, Head of Strategy and then Markets, 2000–2004
  • Teleplan AS, Director, responsible for the European and then South American practice, 1995–2000
  • Norwegian Defence Communications and Data Services Administration, Project Manager and then Deputy Director, 1991–1995
  • Multiple research and development positions, 1985–1991

Asta Rantanen
Senior Vice President, Corporate Affairs 

Master of Laws
b. 1962
With DNA since 2003

Main work experience

  • DNA Plc, Senior Vice President, Corporate Affairs, since 2021
  • DNA Plc, Senior Vice President, Legal Affairs, 2007–2021
  • Finnet Ltd and DNA Finland Ltd, Vice President, Legal Affairs, 2003–2007
  • Telia Finland Oy, Legal Counsel, 1999–2003
  • Vakuutusyhtiö Sampo, Claims Manager, Product Development Manager, 1994–1999
  • Vakuutusyhtiö Kansa, Legal Counsel, 1985–1994

Marko Rissanen
Senior Vice President, Human Resources

Vocational Qualification in Business and Administration
b. 1974
With DNA since 2003

Main work experience

  • DNA Plc, Senior Vice President, Human Resources since 2007
  • DNA Finland Ltd, HR Manager 2005–2006
  • Finnet Networks Ltd, HR Manager 2004–2005
  • Telia Product Oy, HR Manager 2001–2003

Vilhelmiina Wahlbeck
Senior Vice President, Communications, Sustainability and Brand Development

Education: Master of Political Science
b. 1976
With DNA since 2003

Main work experience

  • DNA Plc, SVP, Communications, Sustainability and Brand Development, since 2021
  • DNA Plc, VP, Corporate Communications and Sustainability, 2007–2021
  • DNA Finland Ltd, Communications Manager, 2005–2007
  • Finnet Ltd, Communications Manager, 2003–2005
  • Telia Mobile, Communications Manager, 2001–2003
  • Telia Mobile, Communications Officer, 1998–2000

Main positions of trust

  • The Children and Youth Foundation, Member of the Board, since 2019

  • The Council of Ethics for Communication, Council Member, since 2022