DNA as a company

We make our customers’ lives less complicated, enabling everyone to concentrate on what matters to them. We provide connections, services and devices to home and work and enable the digitalization of the society.

Who we are

In 2001, DNA was a small mobile telecommunications company who entered the market as a challenger. Through various phases, it has grown into one of Finland’s leading telecommunication corporations. The core of our mode of operation still consists of cost-effectiveness, fast movement and innovation. In accordance with our values, we are fast, bold and straightforward in all our actions.

We are inspired by the many possibilities of digitalisation. With DNA’s high-quality connections, customers can access digital services on the best mobile devices available on the market. When it comes to businesses, our key growth area is work that is independent of time and place.

Our vision and strategy

The focus of our strategy is on customers: We turn our customers’ lives less complicated, so that everyone can concentrate on what matters to them.

Our strategic goals:

1. We want to be a great place to work. We aim to be one of the most desired employers in Finland. The happiness and well-being of our employees is crucial for us to be able to provide the best customer service on the market.
2. The most satisfied customers in consumer and corporate business.
3. Industry-leading financial development and faster than average market growth.

DNA employees enable success

DNA employs about 1,600 professionals, whose work is focused on customer experience in line with DNA’s strategy. Our objective is to have a dedicated and competent person in every position.
In our management, we emphasise the approach of trusting the employees: instead of staring at the clock, it is the achieved work results that should be evaluated. The sense of responsibility and freedom is a part of good atmosphere. Every employee’s contribution is important, and all employees also have the freedom for personal development.

DNA was ranked as Finland's best place to work in 2019 in the Great Place to Work survey’s large companies category.

For private customers, DNA is...

...an expert with a kind twinkle in the eye. We communicate in an understandable manner, and we can find for each customer the communication, security and entertainment services that best suit their individual needs.

We offer our private customers voice and broadband services in the mobile and fixed network. We are Finland’s largest cable operator and the leading pay-TV provider in both cable and terrestrial networks. Our terrestrial TV network reaches approximately 85 per cent of Finnish households. Our fibre-optic based cable network, which already enables gigabit speeds, is connected to over 620,000 households, and we provide the largest channel selection in Finland. Our modern 4G network currently reaches more than 99 per cent of the population in Finland.

For corporate customers, DNA is...

a pioneer in new ways of working. DNA wants to implement the many possibilities of digitalisation together with its customers. Competent service is constructed from genuine interest towards the customer's business, good service attitude and uncompromising expertise.

For companies, we provide easily deployable and secure high-quality communications and customer network products and services. We aim to help our corporate customers succeed by providing them with productivity-enhancing ICT services.

Consumer Business
- Mobile voice and data services
  
  For consumer customers, monthly invoiced mobile postpaid voice and data subscriptions, and prepaid subscriptions with usage-based invoicing
  
  All postpaid subscriptions provided by DNA include unlimited data at a fixed monthly price, determined by the speed of the data connection
- Mobile broadband services
  
  Mobile broadband services for mobile modems, home routers, tablets, and laptops
  
  DNA provides both postpaid and prepaid mobile broadband services
- Fixed-network broadband services
  
  Fixed-network broadband services are provided both indirectly through housing companies and by concluding direct agreements with households in housing companies
  
  Fixed-network broadband services are provided directly to residents.
- Television and video services
  
  DNA provides four types of television and video services: basic television services, cable-based pay-TV services, pay-TV services based on digital terrestrial television, and OTT services, such as the DNA TV application service
- Fixed-network voice services
  
  DNA no longer markets its fixed-network voice services actively to consumers
- Device sales
  
  A large selection of mobile phones, tablets, mobile modems, DVB receivers, and their accessories, which DNA purchases from well-known suppliers, such as Apple, Huawei, Samsung and Sony
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Corporate Business
- Communications solutions
  
  Consist of mobile voice and data services, and fixed-network voice services
- Networking services
  
  Consist of mobile broadband services, and fixed-network data services
- Value added services
  
  Consist, for example, of cloud and data centre services, and information security services
- M2M services
  
  M2M solutions are intended for automated data transmission in the mobile network between industrial equipment, machines and various systems
  
  The solutions, which operate in the 2G and 3G networks, are tailored according to the customer’s needs, and they are used through DNA’s M2M subscription
- Device sales
  
  LAN and WLAN services and devices that include both delivery and maintenance and that enable efficient Internet access
  
  For companies, a limited number of mobile devices, such as mobile phones, tablets, mobile modems, DVB receivers, and their accessories
- Wholesale business
  
  An extensive selection of mobile and fixed-network services, and value added services for wholesale partners
  
  DNA’s wholesale business consists of connection services, IP VPN services, Ethernet VPN services, network capacity services, roaming services, and IP transit services
  
  And for mobile virtual network operators, mainly services related to network licences and capacity transmission
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Video

How data flows?

We at DNA build and maintain high quality and fast networks.