DNA as a company
From a mobile communication operator into a major telecommunications company
Amidst the change and transformation of the telecommunications industry, DNA's values have remained unchanged: we are bold and want to surprise you with new services, listen to our customers, offer genuine service, and focus on the essential.
DNA has a light, efficient organisation and excels in customer service. We remain at the leading edge by combining the latest knowledge and skills with our expanding partner network. The key areas for growth in the Consumer Business are the mobile broadband market and the TV industry. The Corporate Business provides national communication and network solutions. Customers are showing increasing interest in office communication services, and corporate showing increasing interest in office communication services, and corporate data security and managed services for customer networks.
DNA has more than 3.6 million subscription customers
DNA was established just before the turn of the millennium. Three mobile communication co-operative companies were formed in 1999: their task was to support and expand the business operations of the Finnet Group's telephone companies. These companies gradually transformed into the Group's mobile communication operations company, DNA Finland Ltd. DNA's predecessors were owned by around 40 Finnish telephone companies.
In 2000, the way was prepared for the launch of a new, national mobile phone service. By early February 2001, a network had been opened and DNA subscriptions were on sale.
In 2001, DNA changed from a mobile communication operator into a major telecommunications company. The current DNA Group began operating on 1 July 2007, when DNA Plc's business operations merged with those of six telephone companies. Alongside its mobile communication business, the company obtained a strong fixed-network business, including voice, data, cable TV and security services for both households and companies.
DNA's key competitive advantages include a high-quality network, dedicated customer service, and up-to-date services and products. We are also proud of our bold brand.