DNA's communications

Communication principles

DNA has an open and active approach to communication

The basic principle of communication at DNA is that all stakeholders have an equal and fair opportunity to receive information simultaneously. The objective of communication is to provide accurate and adequate information about DNA's operations.

The objective of DNA's external communication is to maintain and gain trust and awareness among customers and partners, to strengthen the DNA brand and support company business. The objective of internal communication is to support the work of DNA's personnel and the realisation of common objectives by providing enough information, and to establish clear communication about current topics at DNA and the future outlook of the company. 

Practices

DNA publishes press releases about all essential and significant matters and events to inform all stakeholders simultaneously. The releases are published in Finnish and English.

Responsibilities and spokespersons

DNA's Corporate Communications have the overall responsibility for the maintenance of media relations, preparation of materials for publication and adherence to a coherent communication policy.

DNA's President and CEO, CFO and Vice President, Corporate Communications, are the official Group spokespersons, providing statements on matters pertaining to the operation and development of DNA Group. Other members of the Group management act as spokespersons in matters pertaining to their respective responsibilities.

Crisis communication

DNA's Vice President, Corporate Communications, is responsible for the management of crisis communication. DNA's crisis communication group comprises of Vice President, Corporate Communications, business segment Communications Managers and Chief Security Officer.

DNA's crisis communication plan specifies the principles and objectives of DNA's crisis communication. These include ensuring business continuity, engaging in quick, honest, open, active and planned communication, human touch and respect for individuals, responsibility, establishing dialogue and using clear language.

Market rumours

DNA does not comment on any market rumours if they are deemed not to cause a significant disturbance to DNA's business. If DNA deems it necessary to comment on the issue, it will issue a press release.