DNA's work culture is freedom, responsibility and trust

DNA's award-winning work culture is based on freedom and is built on trust. We do not control, restrict or coerce anyone. The counterweight to freedom and freedom is responsibility – the responsibility to get things done in the way that employees and teams sees best.

When the mind is free, work is meaningful. It doesn't matter where or when do you do your work, as long as we reach the goal together. Read more about DNA's uncomplicated work.

Marjut, Tero and Ellen work where they want. Watch their stories:

Marjut, Rovaniemi

"Moving here was one of the best decisions of my life"

Tero, Savonlinna

"It feels, that leisure time is more in my own hands"

Ellen, Turku

"There was no need to separately apply for permits from the employer"

DNA’s CEO: “Unjustified lack of trust leads to unnecessary monitoring”

DNA’s custom of giving its employees the flexibility to work wherever and whenever it suits them, which the company adopted in 2012, has become one of its biggest success stories.

DNA's people-oriented community awarded - "People feel genuine pride"

DNA came second in the category of People-Centred Work Community in the HumanPower23 awards organised by Hälsa in November 2023. DNA received a special mention from the jury for putting its people at the heart of everything.

How does it feel like to work at DNA?

Each employee has the freedom for personal development in their daily work. At DNA, this means more than a course here and there; it means we enable our employees to hone their skills in many different ways. We support special learners, and employees can often choose the training method that best suits them.

We encourage one another to speak openly about career plans, and we always strive to find opportunities for internal career movements – both lateral and vertical.

At DNA, managers do not isolate themselves in separate offices – in fact, we don’t even have private offices. First and foremost, we are all co-workers. We see different ways of thinking and working within teams as a strength, which we strive to foster. You are welcome to join us just the way you are.

Who works at DNA?

Our work community here at DNA consists of more than 1,700 professionals from different fields. Our staff includes experts in information and communication technologies, code languages and programming, marketing and communications, legal affairs and regulation, finance and investment, customer service and sales, and human resources – and this represents just a small part of our operations.

The things DNA employees have listed as the main reasons for their high job satisfaction included flexible work processes, interesting tasks, good employee benefits, extensive remote work opportunities, a modern working environment and a family-friendly culture that encourages employees to find a balance between work and leisure.

What is freedom for us?

We have long believed that the best ideas arise where there is space to think. It's not about where you do it, it's what you do. That’s why we are excited about future ways of working, where the common goal can be reached along many different paths.

Even though we work together, we are still individuals. Some of us are early risers, while others are at their best when the sun sets. At DNA, you can work wherever and whenever you want: in a tree house, at the library, a summer cabin, the office, or any favourite place. As long as the goals are met and we reach them together, the journey can also be made on roads less travelled. There’s no need to ask permission from your superiors.

What we have learned is that no one should be left alone. We need encounters and discussions, as well as acceptance of differences.

Values build the foundation for work culture.

Fast in our work community means that we focus on the essential and carry out tasks in a consistent and determined manner.

Brave means that we are direct, open-minded and ready for change. DNA's employees are willing to try new things and stand firmly behind their decisions.

Straightforward means that DNA employees have the ability to make difficult matters easier. We value and understand our internal customers. DNA’s approach is clear and responsible.