DNA as a company

DNA’s Strategy

DNA’s strategy is the compass that guides everything we do – from employee experience and customer experience to technological innovation. It’s not just a plan; it’s a shared direction that makes DNA a beloved brand.

Vision
Nainen hymyilee ja katsoo kannettavaa tietokonetta modernissa, valoisassa toimistorakennuksessa.

From Challenger to Market Leader
with the Most Loved Brand

DNA has always operated as a challenger in the industry – for the benefit of customers. Although we have risen over the years to become the market leader in fixed broadband and the second in the mobile market, we want to maintain our challenger attitude. DNA's brand has always resonated with Finns, starting from the early "Elämä on" campaigns. We want to keep our place in the hearts of Finns in the future, and our strategic goals guide us in this.

Our strategic objectives

1. Colleagues

Best place to work and learn

We care about our humane and one-of-a-kind culture. Straightforwardness is our way of working. We set common goals and make the decisions needed to achieve them. We encourage learning and support professional development as our operating environment is always changing.

2. Customers

Best customer experience

We offer easy-to-use, high quality and secure services. We dare to challenge by offering customers the best
alternative based on a strong understanding of their needs. Through our expertise, we enable the development
and continuity of our customers' business.

3. Technology

Most forward-looking innovator in the industry

We will offer new, leading-edge services that we innovate together with our customers. Our modern, high speed and high-quality communications networks and cloud platforms ensure a secure and resilient environment for our customers. We use AI to improve efficiency and deliver the best customer experience