Climate and Environment

How we guide our operations

We comply with legislation and established international environmental standards, including the precautionary principle. Our work is also guided by Telenor’s shared Sustainability Policy.

Certified, ISO 14 001 Environmental Management System

Since 2022, DNA’s environmental work has been guided by a certified ISO 14001 management system. Within this system, climate change has been identified as the most significant focus area for DNA. We closely monitor our emissions and report them transparently as part of Telenor’s annual reporting.

Learning to use digital devices is like learning traffic rules

Digital life is a great opportunity to learn, play and stay connected—as long as it’s done safely, in an age-appropriate way, and with an adult’s gentle guidance. Our recommendation is that, regardless of the child’s age, smart devices should always be practised together with an adult first. You can compare the situation to traffic skills: first you take the route together with an adult, identify any potential danger spots, learn safe ways to cross the road, and go through the rules together. Only then is it time to try navigating independently. It’s important for adults to remember that no technology or safety setting can replace an adult’s presence—or fully protect a child online.

We recognize responsibility across our entire value chain

The majority of our emissions arise within our value chain, which is why we must take emissions development into account particularly in our supplier selection, ensuring that our partners are also committed to reducing their emissions in line with the Paris Agreement. We are also aware that the volume of electrical and electronic waste is growing faster than any other waste stream globally. For this reason, we aim to ensure efficient recycling and logistics together with our partners. In addition, we sell devices whose production may involve minerals—such as gold and cobalt—that are in some cases sourced in ways that do not comply with UN human rights principles.

DNA’s key suppliers include, among others, equipment manufacturers, system providers, construction contractors and consulting companies. Some of our suppliers and subcontractors also operate in high-risk countries. For this reason, we require all our partners to take into account economic, social and environmental responsibility in their operations. Sustainability requirements are always an integral part of our procurement contracts, and they also require subcontractors’ subcontractors to follow the same principles.

DNA has Supplier Conduct Principles for its suppliers and subcontractors. These set out the requirements and guidelines for all our suppliers and across our supply chain in areas including human rights, labour rights, anti-corruption, climate change, and occupational health and safety, as well as the prevention of workplace accidents.

We recognise the importance of understanding our procurement chains as thoroughly as possible. We also aim to support our customers in recycling devices and to promote the circularity of the devices we sell, for example through our trade-in service (DNA Trade-In) and our online store for used phones (DNA Vaihtokapula).