Luomme digitalisoituneeseen yhteiskuntaan helppoutta ja ymmärrettävyyttä

We bring easiness and clarity in the digitalized society


Digitalising society

In an increasingly digital world, it is important to ensure that everyone has the opportunity to be part of the change. That is why we want to contribute to the promotion of digital inclusion in Finland.

Voice and data communications have become a necessity for people and society at large and it is difficult to manage without good connections. Products and services offered by telecommunications businesses may, however, seem complicated, and not everyone in Finland has the devices or skills required in today’s digital society. That is why DNA wants to contribute to the promotion of digital inclusion in Finland.

Long-term and goal-oriented work for digital equality

Our ambitious goal is that everyone will be able to enjoy the benefits of the digitalized world.  



For DNA, digital inclusion is also deeds that help those in vulnerable position stay along in digitalisation. 
We launched new services to consumer customers to provide good customer care in the digital world. The latest of such services include DNA Pop Up Stores, the DNA Asennusmestari installation service, and the DNA Helppoustakuu satisfaction guarantee.
By our partnerships, we support children, youth and senior citizens. 
We create easiness and clarity differend kinds of people in this digitalized society. 

Digiakatemia helps entrepreneurs improve their digital skills

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Digiakatemia is a free online digital training course open to all small businesses. DNA organises the course in cooperation with Suomen Yrittäjäopisto. The course has been designed to improve entrepreneurs’ digital skills in the rapidly changing digital world. Participants will learn about aspects of information security, social media marketing, cloud-based tools and important devices that are relevant to entrepreneurs.

The online course can be taken when it best suits the busy life of an entrepreneur. The only tool participants need is a smart phone or a computer.


The lack of a smart device often leads to the exclusion of a young person

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According to our Digital Inclusion in Finland survey in 2021, the digitalisation of society has caused feelings of loneliness for one in three people aged 15 to 24. Exclusion from digital services and social relationships is felt especially by young people, for whom belonging to a group is an important part of building their identity.

“In practice, digital loneliness means being excluded from digital services and social information. This can be seen, for example, in school or hobbies, where registrations often take place online. Not all young people have equal opportunities to participate in digital society”, says Eveliina Hostila, Executive Director of Hope – Yhdessä & Yhteisesti ry.

We support the work of Hope ry for the benefit of low-income families because we want to address this issue. As the main partner, we are involved in continuous cooperation with Hope ry. We regularly donate a selection of smart phones that Hope then distributes to children and young people whose families cannot afford such devices.

“Thanks to our cooperation with DNA, we have been able to offer children and young people opportunities to stay in contact with their friends, family, members of their activity clubs and other people”, says Eveliina Hostila.

Nordea and DNA promote senior citizens’ digital skills

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We teamed up with the Nordea bank to offer a ready-to-use tablet aimed especially at senior citizens. As a result of delighted feedback and increase in demand, the ready-to-use Nordea tablet has since been extended to become a service that covers the whole of Finland.

All banking services are pre-installed on the Nordea tablet and advice and instructions are available at all DNA Stores and Nordea banks. The package is sold below its normal price and includes a tablet suitable for online services and an interface for easy and flexible use of those services. The service is primarily aimed at customers who do not yet own a smart device.

“We want to support senior citizens with the use of their first mobile device or smart phone. If there is enough hands-on help and advice available when you first start using a new device, use of the device is usually off to a smooth start. If digital services are seen as easy and safe to use, they become a part of everyday life”, says Sami Aavikko, Managing Director of DNA Store Ltd.

To pick up a tablet from a DNA Store, customers need a token provided by Nordea. Tokens are available from Nordea offices and the 24/7 customer service.

We recycle your old phone for you

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Finnish people are purchasing new phones at a fast pace and the recycling of old devices is important. Information security and environmental friendliness are both important aspects to consider when recycling. Mobile phones contain plenty of materials that can be reused.

Recycling of mobile phones also reduces greenhouse gas emissions. By recycling one mobile phone DNA can reduce carbon dioxide emissions by approximately 40 kg, which corresponds to a roughly 220 km drive with a passenger car.