In an increasingly digital world, it is important to ensure that everyone has the opportunity to be part of the change. That is why we want to contribute to the promotion of digital inclusion in Finland.
Voice and data communications have become a necessity for people and society at large and it is difficult to manage without good connections. Products and services offered by telecommunications businesses may, however, seem complicated, and not everyone in Finland has the devices or skills required in today’s digital society. That is why DNA wants to contribute to the promotion of digital inclusion in Finland.
Objectives and examples of measures
DNA aims to promote digital inclusion in Finland.
Nordea and DNA promote senior citizens’ digital skills
We teamed up with the Nordea bank to offer a ready-to-use tablet aimed especially at senior citizens. As a result of delighted feedback and increase in demand, the ready-to-use Nordea tablet has since been extended to become a service that covers the whole of Finland.
All banking services are pre-installed on the Nordea tablet and advice and instructions are available at all DNA Stores and Nordea banks. The package is sold below its normal price and includes a tablet suitable for online services and an interface for easy and flexible use of those services. The service is primarily aimed at customers who do not yet own a smart device.
“We want to support senior citizens with the use of their first mobile device or smart phone. If there is enough hands-on help and advice available when you first start using a new device, use of the device is usually off to a smooth start. If digital services are seen as easy and safe to use, they become a part of everyday life”, says Sami Aavikko, Managing Director of DNA Store Ltd.
To pick up a tablet from a DNA Store, customers need a token provided by Nordea. Tokens are available from Nordea offices and the 24/7 customer service.
The lack of a smart device often leads to the exclusion of a young person
According to a study commissioned by DNA in 2018, there is digital inequality among children between the ages 6–16. More than half of the Finnish parents surveyed assessed this to be the case. Nearly half of the surveyed parents had also noticed that if a child did not have a smart device, they were placed in an outsider position in their circle of friends. This is particularly evident among children and young people between the ages 10–16.
We support the work of Hope ry for the benefit of low-income families because we want to address this issue. As the main partner, we are involved in continuous cooperation with Hope ry. We regularly donate a selection of smart phones that Hope then distributes to children and young people whose families cannot afford such devices.
“Thanks to our cooperation with DNA, we have been able to offer children and young people opportunities to stay in contact with their friends, family, members of their activity clubs and other people”, says Eveliina Hostila, Executive Director of the Hope ry association.
We recycle your old phone for you
Finnish people are purchasing new phones at a fast pace and the recycling of old devices is important. Information security and environmental friendliness are both important aspects to consider when recycling. Mobile phones contain plenty of materials that can be reused.
Recycling of mobile phones also reduces greenhouse gas emissions. By recycling one mobile phone DNA can reduce carbon dioxide emissions by approximately 40 kg, which corresponds to a roughly 220 km drive with a passenger car.
Digiakatemia helps entrepreneurs improve their digital skills
Digiakatemia is a free online digital training course open to all small businesses. DNA organises the course in cooperation with Suomen Yrittäjäopisto. The course has been designed to improve entrepreneurs’ digital skills in the rapidly changing digital world. Participants will learn about aspects of information security, social media marketing, cloud-based tools and important devices that are relevant to entrepreneurs.
The course will be taught by Ville Hapuoja, Head of DNA’s corporate security services, Christina Forsgård, Communications Consultant and founder of marketing agency Netprofile, Karri Suonperä, entrepreneur known for the Tekniikkaluola Youtube channel, and Lauri Kivelä from Suomen Yrittäjäopisto.
The online course can be taken when it best suits the busy life of an entrepreneur. The only tool participants need is a smart phone or a computer.