CEO's review 

The CEO´s review has been published in DNA Plc’s Business Review for Q4/2025, which was released on 6 February 2026.

The year 2025 was financially successful for DNA overall, and I would like to thank our personnel, customers, partners, and other stakeholders for this. An excellent final quarter capped off the strong full-year performance. In October–December, DNA’s total revenues grew by 3% to EUR 300 million (292), service revenues by 4% to EUR 224 million (215), EBITDA by 9% to EUR 109 million (100), and EBIT by 27% to EUR 44 million (35). Mobile subscriptions increased to 2,808,000 (2,803,000), while ARPU rose to EUR 19.9 (19.4). Fixed broadband subscriptions increased to 707,000 (697,000), with ARPU rising to EUR 16.9 (16.5). TV subscriptions declined as expected, and reporting methodology changes also reduced the reported volume.

Network security threats were frequently highlighted in the media throughout 2025. At DNA, safe browsing is included free of charge in all consumer DNA Huoleton mobile and broadband subscriptions, DNA Prepaid subscriptions, and in DNA Varma subscriptions for businesses. In October, we announced that safe browsing in these subscriptions was already blocking over 100,000 fraud attempts per day. This clearly shows the value of the feature in providing comprehensive protection against the growing number of online threats. Safe browsing is also available as an add-on service for all business subscriptions.

DNA’s efforts to improve customer satisfaction have proven effective. According to the EPSI Rating 2025 study published in October, DNA once again has the industry’s most satisfied and loyal broadband customers. DNA received the highest overall scores in both consumer and business broadband customer satisfaction. For consumers, satisfaction is driven by product quality, reliability and value for money – all areas in which DNA again received the top ratings.

In Finland, a legally mandated mobile phone ban during primary school lessons came into effect in August. The aim of the ban is to improve classroom focus and reduce distractions. In October, DNA published a widely covered comparison of mobile data volumes transferred near schools. We compared data usage at network sites serving schools during the autumn and the previous spring. The results showed that mobile data usage in schools had generally decreased following the introduction of the new law.

DNA views the reduction of screen time among children and young people as a positive development. It is also important for a responsible adult to be present when a child uses a smartphone. At the same time, many adults would also benefit from reflecting on their own device habits. DNA’s Digital Life study showed that one in three Finns already finds it difficult to put down their phone. In early November, we organised the national Disconnect Day for the fourth time, encouraging people to park their devices even briefly and reflect on their relationship with digital tools.

Although DNA performed strongly financially, global economic and geopolitical unpredictability has increased and intensified further in early 2026. This also strongly affects Finland. The rapidly evolving situation reminds us of the importance of preparedness and continuity planning. At DNA, we have continued specific preparedness efforts regarding exceptional circumstances, in our services, our networks, and the development of our personnel’s expertise.

As a concrete example, in December we announced a two-part development project for our backbone network terrestrial connections during 2026–2028. The project strengthens DNA’s fibre connections to Sweden from South Ostrobothnia and Kainuu, routed via North Ostrobothnia. Total investment in the project is EUR 5.4 million, of which EUR 1.62 million is supported by EU funding. The new terrestrial connection provides a strategic advantage for DNA and our customers: it increases capacity, improves network resilience, and ensures service continuity even in disruption scenarios.

Jussi Tolvanen
CEO