CEO's review
The CEO´s review has been published in DNA Plc’s Business Review for Q3/2026 which was released on 28 October 2026
DNA’s operating environment remained challenging in the third quarter, although the Finnish economy showed cautious signs of strengthening. According to the Bank of Finland’s September interim forecast, growth was supported by exports and investment, but high unemployment and uncertainty related to energy price developments continued to affect consumers and businesses. Competition in the telecommunications market remained intense, particularly in the Consumer Business.
Despite the challenging market environment, DNA’s business showed signs of improvement during the third quarter. In July–September, total revenues amounted to EUR 288 million (276), service revenues to EUR 219 million (218), EBITDA to EUR 114 million (115) and EBIT to EUR 55 million (49). The number of mobile subscriptions was 2,849,000 (2,840,000), and ARPU was EUR 19.6 (19.2). The number of fixed broadband subscriptions was 711,000 (703,000), and ARPU was EUR 16.4 (17.1). The number of TV subscriptions decreased as expected.
During July–September, we continued our work to promote a safer digital everyday life. Scams targeting businesses use an increasing number of communication channels, underlining the importance of employee competence, multi-factor authentication and up-to-date security solutions. In children’s digital safety, together with Protect Children, we highlighted taking a screenshot as a skill that helps a child tell an adult about harassment encountered online and seek help.
The development of AI-powered services has once again taken major leaps forward. In September, we introduced the DNA AI Interpreter service for companies and public-sector organisations, enabling real-time interpretation during a phone call. The service demonstrates how AI can improve the accessibility of customer service and address customers’ practical needs. Our goal is to develop secure, scalable and easy-to-use AI services that provide customers with tangible benefits.
We also continued the long-term development of our network infrastructure. Our major fibre investment aims to bring fibre connections to all existing customer housing companies by 2028. At the same time, we are developing our mobile network based on growing data volumes and local customer needs. By investing in fibre and mobile connections in parallel, we strengthen the capacity and reliability of our networks and ensure that our customers will continue to have access to fast and reliable connections in the future.
With regard to personnel, we have remained committed to our long-term, trust-based and straightforward model of working. DNA does not require employees to work on-site, nor do we monitor the number of days spent at the office. At the same time, we encourage community, learning and face-to-face interaction. For example, in September, a recreation day for all DNA employees brought together approximately 800 DNA employees in Vierumäki to strengthen wellbeing and community.
The EPSI Rating customer satisfaction study published in October after the review period confirmed that our long-term work is also reflected in our customers’ assessments. DNA received the highest sustainability rating in the mobile industry from corporate customers, as well as the best ratings in the comparison for expectations, service quality and value for money. The results show that responsibility, reliability and a good customer experience are closely connected.
Trust is the common theme linking the events of the past quarter. Our customers must be able to trust the reliability of their connections, the security of our services and our responsible use of new technologies. This trust is built every day by investing in networks, developing services that provide genuine benefits to customers, and taking care of our employees’ competence and wellbeing. It is also the foundation of our sustainable growth.
Jussi Tolvanen
CEO