Your data is safe with us

The protection of personal data and privacy is of paramount importance to DNA. We take care of data security by using state-of-the-art methods and equipment for data protection. In our newsroom and by means of customer newsletters, we keep our customers informed about our measures regarding data security.

We understand that data privacy is at the top of many of our customers’ minds and that is why we have published the top six questions and answers concerning privacy.

Find out more in our data protection statement on how we take care of:

  • the practices we use at DNA to ensure the privacy and confidentiality of communications of our customers, users of our services and other data subjects
  • what personal and other data we collect
  • how and on what basis we process this data
  • what affects the retention period of data and to whom DNA may disclose personal data and
  • the rights of the data subject.

Taking care of privacy is modern every day

Everyone using digital services needs to know the basics of data privacy. At DNA, we are happy to tell you how to manage your personal data and the data that accumulates about your own service-using habits. We are also happy to give practical tips on how to recognise and avoid attempts at phishing. 

The personal data that DNA collects

We are happy to tell you what data we collect about you, the purposes for which we use it, and how you can manage this data. 

Customer communication and marketing policy

We want our services to customers to be as versatile and personalised as possible.


A cookie is a small numerical text file, an anonymous identifier that collects information on, for example, how, when and with which browser our services are used, which product highlights a user has clicked, and the operating system of the user’s device. 

Data security of household devices

Securing your home's own wireless network and the strong, unique and regularly changing passwords is crucial when it comes to keeping network users' data safe. In a modern home, for example a smart TV and a robot vacuum cleaner, as well as other smart devices may be connected to the household's wireless network and may therefore be regarded as home network users.  

Home modems

The modems delivered by DNA have password request on by default, and we recommend that the customer keeps it that way. We also recommend that the customer changes the password regularly. 

The modem's wifi-network is secured by default, and we recommend that the customer doesn't change that. Other highly recommended features concern the firewall and remote control: the firewall is on by default in DNA's modems, and we also recommend the customer keeps it that way the remote control is off by default, and we recommend the customer keep also it that way. 

Privacy of a business customer and a user of a business service 

Data of business customers is collected for example to deliver and maintain DNA's services to the company.  A user of business services is a person, whom the business customer has named as a user of the services delivered by DNA. DNA collects the user data that the business customer provides to DNA. This data can include for example, information about whether the user is a contact person to DNA.