Environmental performance

DNA considers it important to recognise the environmental impacts and risks of its business, and to operate according to the principles of sustainable development.

Reducing our and our customers' environmental impact

DNA considers it important to recognise the environmental impacts and risks of its business, and to operate according to the principles of sustainable development. For us, responsibility for environmental performance translates into improving energy efficiency, reducing our carbon footprint in production, logistics, facilities and employee travel, as well as using renewable energy. 

We wish to set an example for our customers in reducing the carbon footprint. Through our Genuine Method of Working, DNA will be able to reduce emissions from work-related travel by some 40 per cent annually when employees work remotely at home, for example. We help our customers to reduce their environmental impact by providing comprehensive Internet and mobile phone services, which minimise the need for work-related travel.

In our direct electricity procurement, we use electricity produced solely from renewable sources. Green electricity is estimated to reduce the greenhouse emissions from DNA's own energy consumption by 40 per cent, which means about 13,000 tonnes less greenhouse gases per year. This amount equals some 2,000 trips around the world in a car.

We report on our energy consumption and carbon dioxide emissions in our annual Corporate Responsibility Report.

DNA's data centre heats a medical centre next door

Waste heat is recovered at DNA's Rauma office and used in the Minerva Medical Centre next door. Servers that are located in DNA's equipment facilities require significant cooling, and with the help of new cooperation, waste heat is used in the medical centre nearby. Significant savings are achieved through cooperation in the heating costs of the hospital, and electricity is also saved in DNA's office.

Critical servers are located at the equipment facilities in Rauma that produce DNA's entertainment, corporate and consumer services.

Servers require significant cooling, and waste heat is now used as this heating and use water for radiators at the Minerva Medical Centre.

How did this idea come about, DNA's Vesa Raikisto from Rauma?

”Our landlord in Rauma changed, and the new owner of the property decided to carry out a complete renovation. In this connection, heat recovery was discussed and the possibility of using waste heat from DNA's equipment facilities.”

The technical solution was easy to implement but the challenge was to find suitable routes in an old property that is filled with cables.

The arrangement benefits both parties. With the help of the procedure, there is an annual reduction of 19.4 per cent in emissions and operating costs in Minerva's heating. The recovery of heating in DNA's property reduces the temperature of the coolant at the equipment facilities and thus directly reduces the energy required for cooling. Similarly, the carbon dioxide emissions of the property were reduced by several tens of tons per year due to the renovation.

“The pigeons were probably the only ones who were disappointed in the matter as they had been able to enjoy the heat from ventilated air during cold weather,” says Raikisto with amusement.

Early this year, the Carbon Neutral Municipalities project (HINKU) of the Finnish Environment Institute awarded the innovative carbon neutral solution of Minerva Medical Centre and DNA’s Rauma office as the best emission reduction method of the month.

More information about the project is available at Hinku forum.

DNA signs up to Society's Commitment to Sustainable Development

DNA has signed up to Society’s Commitment to Sustainable Development, under which we undertake to reduce the climate impacts of our operations. As a Finnish telecommunications group, we want to assume responsibility for reducing emissions and improving energy efficiency.

DNA has calculated its greenhouse gas emissions for several years now. The results show that a large part of the greenhouse gas emissions originate in production, i.e. the power consumption of DNA’s radio network and transfer equipment and the maintenance of related equipment facilities.

The constantly growing data transmission requires more equipment, which will, in turn, lead to an increase in energy consumption. On the other hand, the 4G network will reduce the energy consumption in proportion to data volumes through the outstanding technical performance of LTE. Improving the energy efficiency of the radio network is one of the key factors, when DNA is striving to reduce its emissions.

The various players signing up to Society’s Commitment to Sustainable Development, an initiative falling under the responsibility of the Prime Minister’s Office, undertake to promote sustainable development in their work and operations. Society’s Commitment to Sustainable Development is part of Finland’s efforts to implement the UN’s Sustainable Development Goals and is also a long-term objective for the future of Finland.

DNA's climate targets

1. While the expansion of DNA’s networks continues, we will reduce our total emissions by 15 per cent by 2020 (from the level reported in 2014).

Key actions:

  • Buying emission-free renewable energy
  • Improving the energy efficiency of the radio network
  • Improving the energy efficiency of data centres and office premises

Indicator: Total emissions of the DNA Group, tCO2

2. By 2020, we will improve the energy-efficiency of our radio network and reduce the emissions from the radio network in proportion to our data volumes by 80 per cent (from the level reported in 2014).

Key actions:

  • Investing in energy efficiency functionalities in the radio network and in energy-efficient radio units
  • Investing in an energy-efficient 4G LTE network
  • Completing the modernisation of base stations
  • Relocating radio units from base station equipment shelters to masts during network upgrades to omit the need for mechanical cooling

Indicator: Emissions from the radio network in proportion to the data volumes of the network (tCO2/terabyte).

Recycle and redeem a rebate

Customers can bring their devices anytime to a DNA Store for recycling. If it is a working mobile, we usually offer a rebate when the old mobile is exchanged for a new one.

In our data secure recycling process, any functioning mobile phones will be refitted and sold, and non-functioning mobiles will be delivered to our partners specialising in electronic waste recycling. For the environment, it is important that no harmful elements are released into the environment from mobile phones during the recycling process.

The number of mobile phones brought to DNA Stores for recycling is steadily increasing. Our goal is to increase the number of recycled mobile phones to 20 per cent of new mobile phone sales. Recycling your mobile phone is always an ecological choice. The reusable materials in a recycled mobile phone save around 12 kg of carbon emissions (equivalent to driving 71 km in a family car).